Spotify Is Testing In-app Voice Search Engadgetengadget

12/11/2021by admin find and discover music and people. Use your voice to instantly connect to your favorite music, and to a community of people that share your musical interests. Make sure any devices you want to link your voice to are checked. Tap Next I agree. Follow the in-app steps. To hear personal information, you must turn on Personal results. Tap I agree and proceed with the Voice Match setup. To invite others to set up Voice Match for tailored results, tap Invite, choose your communication method, and send the. Spotify is testing a voice navigation feature that lets users search for and play songs, albums, and playlists in the music streaming service’s iOS app. The feature, which was first reported by TechCrunch, is found under the Spotify app’s Search tab, but it’s currently only available to a small number of users.

Spotify has been doing a lot of work to compete in the aggressive music streaming industry. After years of planning, the company finally launched its service in India with a plethora of different plans to choose from. They have gone on an outright attack on Apple for their practices in allegedly hindering competition in favor of Apple Music. To continue competing, they need to invest in other areas and that’s exactly what they’re doing. They recently started testing voice-enabled advertisements for a limited number of users in the U.S.

Hardly anyone enjoys advertisements these days but it can be quite difficult to avoid completely. Even if you aren’t actively going out of your way to avoid ads then you might find yourself becoming blind to them on websites. Even multimedia ads on services like Spotify, YouTube, cable TV, etc. get ignored as soon as the user detects they have started playing. So advertisers are always looking at techniques to engage with the user in new and unique ways. Spotify has enough confidence to test voice-enabled ads on mobile and some in the United States may be coming across them right now.

Voice search app

The idea is to provide a way for the user to engage back with the advertiser by taking action on a particular ad. For Spotify users, this would result in the user hearing an ad and saying a voice command to act upon that ad. This action could be anything like a current test by Axe Body Spray and Spotify Studios trying to direct users to the Spotify Original podcast, Stay Free: The Story of the Clash.

Another that is currently being tested will direct the user to a branded playlist on Spotify related to an Axe Body Spray ad campaign. We can see how this can continue expanding into product purchases if they end up receiving some positive results from initial testing.

Source: TechCrunch

The post Spotify is testing voice-enabled ads for Android and iOS users in the US appeared first on xda-developers.


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Spotify is testing voice-enabled advertisements with Unilever brand Axe, the company has announced. The advertisements will require users to say a voice command in order to take action related to the advertisement — in this case, launching a branded playlist. The technology will also be tested with Spotify Studios and a new podcast.

The new advertisements represent an increase in Spotify’s voice technology investment, one that now extends to advertisements in addition to general audio control. Starting today, some Spotify users will get an advertisement related to the Spotify Original podcast “Stay Free: The Story of the Clash,” which will prompt users to verbally command the podcast to start playing.

The feature, which will be similar with Unilever’s Axe advertisements, will only work with the user’s microphone is enabled; the microphone is shut off after the advertisement is finished. The ads will be tested with free-tier Spotify users located in the United States.

Only users who have enabled the Spotify voice control feature will get these advertisements, and the option exists to opt-out of getting these ads via the app’s Settings > Voice-Enabled Ads menu. Particularly paranoid users can also find an option in Settings to completely disable the microphone.

Voice control has become increasingly trendy, particularly with the rise of smart speakers, and there’s one benefit to voice-enabled ads: users can accept or dismiss them without having to pick up their device. Competitor Pandora plans to start testing similar interactive advertisements later this year.

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